Marina Diamandis of Marina and the Diamonds embraces her inner '90s raver for the cover shoot of Nylon Magazine's June-July 2015 issue. Helping to promote her new album ‘Froot’, she is a vision in bold prints and bright colors that are also reminiscent of the '70s. Retro in more than a few ways, Marina Diamandis is right at home in these eccentrically stylish outfits.
Shot by Damon Baker and styled by Santa Bevacqua, Marina Diamandis' beauty look also made the outfits stand out. Makeup artist Ozzy Salvatierra says, “She has this really young, fresh energy about her, and I wanted to work with that. I hardly used any makeup on her, mostly just some jewels that I glued on her face for a ‘90s rave look.”
Key Themes Behind This Trend
- '90s Raver Fashion
- Disruptive innovation opportunity: Create a line of clothing that combines bold prints and bright colors with modern designs, catering to the nostalgia for '90s rave culture.
- Retro Beauty Looks
- Disruptive innovation opportunity: Develop a range of makeup products inspired by '90s rave fashion, incorporating unique elements like glued-on jewels for a nostalgic and vibrant look.
- '70s-inspired Styling
- Disruptive innovation opportunity: Design a collection of outfits that combine the eccentric style of the '70s with modern fashion trends, appealing to individuals seeking a blend of vintage and contemporary aesthetics.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Collaborate with musicians and influencers to launch limited-edition '90s rave-inspired clothing lines, targeting the growing demand for nostalgic fashion.
- Beauty
- Disruptive innovation opportunity: Create a range of '90s rave-inspired beauty products, including unique makeup and face jewel designs to cater to the nostalgia-driven beauty market.
- Publishing
- Disruptive innovation opportunity: Launch a magazine dedicated to showcasing and celebrating the fusion of '90s rave fashion and modern styling, capturing the attention of fashion-forward readers.
