The Marie Claire Naked Issue is Deceptive and Sassy
Luisa Amanda Gomes — March 23, 2010 — Naughty
References: marieclaire & adsoftheworld
The Marie Claire naked issue promises famous faces in the buff. The magazine advertises this fact in such a playful yet clever way, that it causes you to ogle the pages more than once. You may scratch your chin wondering if it’s a angled view of the chin that you’re catching or a scandalous view of the side boob.
The biggest challenge of this ad is trying to find whose chin-boob it is that has gotten you so hypnotized. I don’t have any guesses currently but if I stare a bit harder, maybe I’ll figure it out.
The biggest challenge of this ad is trying to find whose chin-boob it is that has gotten you so hypnotized. I don’t have any guesses currently but if I stare a bit harder, maybe I’ll figure it out.
Trend Themes
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Naked Advertising — The trend of using nudity or implied nudity to advertise products and services.
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Body Positivity — The trend of promoting self-acceptance and body confidence to overcome stereotypes and prejudices based on physical appearance.
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Provocative Marketing — The trend of using unconventional, controversial or offensive messages and images to create buzz and attract attention.
Industry Implications
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Fashion — The fashion industry can take advantage of provocative marketing and naked advertising to promote their products and foster body positivity.
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Beauty — The beauty industry can adopt body positivity as a core value and use it to promote their products through naked advertising and provocative marketing.
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Publishing — The publishing industry can use naked advertising and provocative marketing to boost sales and create brand awareness for magazines and books.
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