Red-head model Hollie-May Saker stars in the 'Flower Power' editorial for Marie Claire Italia's February issue.
I know that it's only January, but the fashion world operates months and months ahead of us. Over in couture la-la land, buds are sprouting and flowers blossoming, signalling the arrival of spring. And you know what spring means: Florals. Lots and lots of florals.
The trick with florals is to be able to use them in a way that doesn't seem stale and repetitive. Fashion editor Ivana Spernicelli excelled in finding new and dynamic ways to use the classic wardrobe staple, whether it was in dramatic pantsuits or detailed embroidery. Her creative instruction was aided with the services of hair stylist Bruno Silvani, makeup artist George Sandev and photographer Marcin Tyszka.
Key Themes Behind This Trend
- Dynamic Florals
- Opportunity to create new and dynamic ways of using florals in fashion, such as in dramatic pantsuits or detailed embroidery.
- Fashion Ahead
- Fashion operates months ahead of us, presenting an opportunity for the industry to stay ahead and anticipate upcoming trends.
- Creative Collaborations
- Collaborations between fashion editors, hair stylists, makeup artists, and photographers can lead to innovative and visually striking editorials.
Where This Applies
- Fashion
- The fashion industry should embrace new and dynamic ways of using florals to stay relevant and avoid repetition.
- Publishing
- The publishing industry, specifically fashion magazines, can benefit from creative collaborations and visually striking editorials to attract and engage readers.
- Beauty
- The beauty industry can offer new and exciting floral-inspired makeup and hair products to complement fashion trends.
