If you’re not looking forward to the invasion of colder climates in the imminent months, check out the Marie Claire Australia November 2013 Swim Squad editorial for a glimpse of beach babes and sunny weather.
The spread features the sexy Shanina Shaik, photographed by David Gubert, lounging in monochromatic beachwear, crisp white mens shirts and cut-out bathing suits. If you’re interested in what will be all the rage come Summer 2014, look no further. As the magazine proclaims, “summer’s sexiest beachwear is an athletic mix of graphic shapes painted in a cool, black and white palette.”
Gone are the days of skimpy string bikinis – this editorial showcases flattering, comfortable, sporty designs. But don’t worry, you don’t have to be an athlete to don these figure-complementing ensembles.
What Makes This Trend Stand Out
- Monochromatic Beachwear
- Opportunity for fashion designers to incorporate graphic shapes and an athletic mix in their beachwear designs.
- Comfortable, Sporty Designs
- Opportunity for activewear companies to expand their product lines to include beachwear that is both comfortable and sporty.
- Crisp White Mens Shirts
- Opportunity for fashion retailers to capitalize on the trend by producing more white mens shirts and incorporating them into beachwear fashion.
Sectors Adopting This
- Fashion Design
- Fashion designers can create monochromatic beachwear that incorporates athletic elements and graphic shapes into their designs.
- Activewear
- Activewear companies can expand their product offerings to include comfortable and sporty beachwear.
- Retail
- Fashion retailers can capitalize on the trend by producing more white mens shirts and incorporating them into beachwear fashion.
