Simple British Menswear

The Margaret Howell AW11 Collection is Clean-Cut and Wearable

The Margaret Howell AW11 collection features an awesome array of classic contemporary styles. The British designer has brought to us a line that is fashionable and relatable -- I can actually see myself wearing these clothes out on the street after they come off the runway.

The clean-cut looks in the Margaret Howell AW11 line include dapper wool coats, fine cashmere cardigans and simple cotton shirts. This is a line that I would love to have in my wardrobe, as being fashionable would be so easy with these pieces.

Contemporary Menswear
Creating classic menswear with a modern twist can be a disruptive innovation opportunity for the fashion industry.
Wearable Fashion
Designing fashion that is not only stylish but also comfortable and easy to wear can be a disruptive innovation opportunity for the fashion industry.
Clean-cut Design
Simplifying designs and creating clean-cut looks can be a disruptive innovation opportunity for the fashion industry, particularly in the menswear segment.

Industries Being Reshaped

Fashion
The fashion industry can capitalize on the trend of creating stylish and wearable menswear.
Retail
Retailers can benefit from offering clean-cut and simple designs in their menswear collections.
Textile
The textile industry can focus on producing high-quality, natural fabrics for contemporary menswear collections.
SCORE
4.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 63%
Activity 66%
Freshness 8%