British fashion designer Margaret Howell works together with Japnese sportswear imprint Mizuno on a new collection designed for the Fall/Winter 2022 season. The new capsule is led by two waterproof design which comes in the form of an oversized poncho and a hooded poncho.
Howell talks about the new collection, stating “What I continue to appreciate about our collaboration with Mizuno is the combination of their technical fabric and expertise of manufacturing and our suggestions on the design and fit proportions, [...] With today’s lifestyle becoming less formal and more active, our clothes have literally followed suit and I like to mix the technical lightweight nylon pieces from Mizuno with the contrasting natural textured fabrics used in our range of clothes.”
Image Credit: Josh Hight, Mark Kean
Key Themes Behind This Trend
- Technical Activewear Collaboration
- Collaborations between fashion and sportswear brands create opportunities to combine technical fabrics and manufacturing expertise with design and fit proportions.
- Waterproof Poncho Design
- The popularity of waterproof ponchos in fashion and activewear presents opportunities for innovation in durable, lightweight and functional designs.
- Mixing Textured Fabrics
- The trend of mixing contrasting textures creates opportunities for creativity and experimentation in fabric selection and garment construction.
Where This Applies
- Fashion and Sportswear
- Collaboration between fashion and sportswear brands present opportunities for innovation in fabric technology, design and marketing.
- Outdoor and Adventure
- Fall-ready technical activewear presents opportunities for innovation in durable and functional design for outdoor and adventure activities.
- Textile Manufacturing
- The trend of mixing contrasting textures and lightweight technical fabrics present opportunities for innovation in textile manufacturing processes and material development.
