Spring fashion means a fresh start to many, yet the Marc by Marc Jacobs SS11 collection offers a delightfully nostalgic flavor. Rainbow stripes, adorable floral patterns, pleated shorts and high-waisted bikinis color this youthful campaign happy.
Photographed by Juergen Teller, models Ginta Lapina, Andrej Pejic and Jaco van den Hoven provide these summery spreads with a spirited and relaxed look that gives the Marc by Marc Jacobs SS11 campaign the label's continuous appeal.
The Lighthearted Marc by Marc Jacobs SS11 Campaign
1. Nostalgic Fashion - Disruptive innovation opportunity: Create fashion collections that evoke nostalgia and offer a fresh take on retro styles.
2. Youthful Campaigns - Disruptive innovation opportunity: Develop advertising campaigns that capture the spirit of youth and appeal to a younger target audience.
3. Lighthearted Lookbooks - Disruptive innovation opportunity: Design lookbooks that incorporate playful and cheerful elements to stand out from traditional fashion campaigns.
1. Fashion Retail - Disruptive innovation opportunity: Introduce technology-driven experiences in brick-and-mortar stores to enhance customer engagement and redefine the shopping experience.
2. Fashion Photography - Disruptive innovation opportunity: Utilize advanced AI algorithms and virtual reality to revolutionize fashion photography and create immersive and interactive campaigns.
3. Advertising and Marketing - Disruptive innovation opportunity: Use social media platforms and influencer marketing strategies to reach and resonate with the younger generation, creating impactful and shareable campaigns.