Athletic Wedge Heels

The Marc by Marc Jacobs' 'Calf Dorada' is Sporty Chic

Giving the classic wedge an athletically pumped-up kick, the Marc by Marc Jacobs' 'Calf Dorada Sneaker Wedge' brings some cool summer style. The street-style heeled sneakers come in a variety of bright colors and classic black and white. Straight from the Spring 2012 runway, they can be worn in a variety of different, laid-back ways to amp up your summer wardrobe.

These awesome hybrid kicks spawn from a common desire among fashionistas to revisit athletic-chic, yet still remain feminine and look put-together. If any one designer were to satisfy this need, it would be Marc Jacobs. Styling along the lines of the Spice Girls (can't you see this being a staple of Sporty Spice?), the Marc by Marc Jacobs' Sneaker Wedges are set to be a hit of Jacobs' Spring line.

Athletic Wedge Heels
The sporty twist on classic wedge heels is a trend offering a new opportunity for fashion brands to appeal to customers seeking comfort and style.
Sneaker-fashion Hybrids
Fashion hybrids bridging sportswear and high-fashion styles are a trend that could disrupt the fashion industry, offering footwear brands a new market to tap into.
Athleisure Footwear
The increasing trend of athleisure footwear represents an opportunity for brands to offer versatile and stylish shoes that can be worn for both activewear and streetwear purposes.

Industries Being Reshaped

Footwear Industry
The trend of sporty wedge heels and sneaker-fashion hybrids presents an opportunity for footwear brands to introduce new products and attract customers looking for comfortable, versatile and stylish shoes.
Fashion Industry
The rise of athleisure and the blend of sportswear and high fashion styles in footwear offer an opportunity for fashion brands to create trend-led collections that cater to the needs of their fashion-conscious clientele.
Sportswear Industry
The trend of sporty wedge heels and sneaker-fashion hybrids presents an opportunity for sportswear brands to collaborate with fashion brands and create products that bridge sportswear and fashion styles.
SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 92%
Freshness 8%