Stockholm label Caliroots with in collaboration with Axel Arigato on the signature Marathon Runner footwear design in a new tonal iteration. The joint effort will offer the sneaker exclusively through Caliroots and it features two colorways that are inspired by the 90s and running.
The sneakers will be accompanied by a selection of a cycling shirt, bum bag, and a pair of socks. The Axel Arigato Marathon Runner sneaker design infuses a construction of calf leather materials alongside a weaved mesh paneling throughout the uppers. The collaboration informs the white and gray colorway with respective yellow and 'Slime Green' details. The socks and shirts are also done up in the same print as the runners. The bum bag boasts co-branding details and arrives in the bright Slime Green hue.
Image Credit: Stephen Tayo
Key Themes Behind This Trend
- 90s-themed Fashion
- Opportunity for brands to capitalize on the nostalgia of the 90s by incorporating retro designs and colors into their products.
- Collaborative Footwear Designs
- Disruptive innovation opportunity for brands to partner with other companies and create unique sneaker collaborations that appeal to a wide range of consumers.
- Exclusive Product Releases
- Opportunity for brands to generate hype and increase demand by offering limited-edition products through exclusive retailers.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity for fashion retailers to attract customers by curating collections that feature 90s-themed fashion and collaborative footwear designs.
- Sportswear
- Opportunity for sportswear brands to tap into the popularity of 90s fashion trends and create sneakers and apparel that combine retro aesthetics with modern performance features.
- Streetwear
- Disruptive innovation opportunity for streetwear brands to leverage collaborations and exclusive product releases to create a sense of exclusivity and desirability among their target market.
