Tarte Cosmetics' new Maracuja Juicy Lip Plump is infused with vitamins, superfruits and ingredients that are effective for delivering immediate volumizing benefits. The multitasking lip plumper promises results in a matter of seconds and based on the results of a clinical study of 30 subjects, 100% reported more plump lips and felt immediate hydration.
The product for a no-needle plump can be found in a wide range of shades that can be layered to maximize color payoff and plumping benefits. There's Honeysuckle for a rich black cherry hue, Peachy Beige, as well as Lotus and Poppy for fans of bright, floral shades.
The all-in-one plumping balm, gloss, color and treatment relies on the Cushion Comfort XL Complex for a tingle-free experience, plus ultra-nourishing ingredients like hyaluronic acid, goji, acerola, berry, melon and more.
Why This Trend Is Growing
- Immediate Lip Plumping
- Innovations in lip plumping can deliver quick volumizing benefits without needles or surgery, through the infusion of vitamins and superfruits as ingredients.
- Multitasking Lip Plumpers
- New cosmetics lines combine lip-plumping, color, and nourishing ingredients in all-in-one products for a complete lip makeover, offering opportunities for disruptive innovation.
- Natural Lip Plumping
- Cosmetic companies are using natural ingredients like hyaluronic acid, goji, acerola, berry, and melon, to provide consumers with a more natural and healthy lip-plumping experience.
Industries Being Reshaped
- Cosmetics
- Cosmetics companies should seek opportunities to develop more effective lip plumpers using superfruits, vitamins, and natural ingredients as a key competitive advantage.
- Health & Beauty
- Innovations in natural lip plumping using healthful ingredients can revolutionize the health and beauty industry by emphasizing the importance of natural, no-needle plumping options.
- Fashion
- The natural and effective lip plumping trend provides opportunities to fashion brands to develop accessory lines of superfruits, vitamins, and other healthy ingredients that provide lip volumizing benefits.
