Even if a person isn't into bright colors and tons of patterns, it is hard not to appreciate the Mara Hoffman x Anthropologie Home collection. First of all, the New York-based fashion designer is becoming renowned for her focus on such details, not to mention that they will bring to mind creations from ancient civilizations such as Machu Picchu. There is a timelessness to tribal and bohemian touches that this collection embodies.
The Mara Hoffman x Anthropologie Home collection is comprised of candles, bedspreads, carpets, pillows and more. Although officially launching in the beginning of June, a few of the items are already available online. In fact, some are even on sale. It is important to note that this is Mara Hoffman's first foray into housewares.
Key Themes Behind This Trend
- Patterned Housewares
- There is an opportunity for fashion designers to collaborate with home decor brands to create boldly patterned housewares that incorporate elements from ancient civilizations.
- Bohemian Home Collection
- There is a growing demand for bohemian-inspired home collections that incorporate tribal prints and bold colors, creating an opportunity for designers and home decor brands.
- Designer Housewares
- There is an increasing trend for fashion designers to expand their product lines into housewares, creating a new market for designer home decor collections.
Where This Applies
- Fashion Design
- Fashion designers can expand into the home decor industry, bringing their expertise in pattern and color to housewares collections.
- Home Decor
- Home decor brands can collaborate with fashion designers to create unique and trendsetting housewares collections.
- Online Retail
- As more consumers shop online, there is a growing opportunity for online retailers to offer unique and unconventional home decor collections like the Mara Hoffman x Anthropologie Home collection.
