"Many-to-Many" is the becoming the best way to describe the social Machinima programming service, which has been lumped with multi-channel networks. Recently, the YouTube network and its entire brand have been revamped to appeal to a much broader audience of users that could potentially be interested in the rather diverse range of content that it offers.
Working to represent and communicate notions that surround gaming, sci-fi, action, adventure and general fandom, CEO Chad Gutstein has helped to implement the new tagline of "Heroes Rise," along with a fresh logo. Now, to promote this developed identity, the many2many network is expanding its community with a slew of features on offer that include programming training and analytics. A research panel that tracks 10,000 Machinima viewers will help them to fine-tune their services, and heavy investments in rebranding and advertising will continue to make it grow and be noticed.
The Machinima Many-to-Many Network Increases Its Base of Influence
Amelia Roblin — March 11, 2015 — Tech
References: machinima & hollywoodreporter