For those who remember Nelly Furtado's 2006 hit 'Maneater,' the new Tarte palette should feel a little bit familiar. While the holiday eyeshadow collection may share the same name as the famous tune, the collection is anything but a throwback.
Tarte's Maneater eyeshadow palette is pint-sized kit that offers a more paired-down selection from the brand's Tarteist Pro Amazonian Clay Palette. The new kit features seven neutral shades packaged in a shimmery cheetah-print casing that matches a mascara the brand launched earlier this year. The shades available include warm browns, pale pinks and a shimmery champagne color that doubles as highlighter.
Though the new eyeshadow palette may not be as bold as its name suggests, the beautiful hues are perfect for recreating Furtado's signature look from back in her Maneater days.
What Makes This Trend Stand Out
- Holiday Eyeshadow Collections
- The trend of creating holiday-themed eyeshadow palettes with nostalgic references presents opportunities for brands to tap into consumers' emotional connection to the past.
- Compact and Paired-down Kits
- The trend of offering smaller, more versatile eyeshadow palettes allows for on-the-go convenience and customization, catering to the needs of busy consumers.
- Animal-print Packaging
- The trend of incorporating animal print designs into cosmetic packaging adds a touch of luxury and excitement, creating a unique selling point for brands.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty industry can leverage the throwback holiday palette trend to offer limited-edition collections that appeal to nostalgia-seeking consumers.
- Fashion Accessories
- Fashion accessory brands and retailers can collaborate with cosmetic brands to create complementary animal-printed products, aligning with the animal-print packaging trend.
- Celebrity and Influencer Collaboration
- Celebrities and influencers can partner with cosmetic brands to launch their own compact eyeshadow kits, utilizing the compact and paired-down kits trend to cater to their followers' beauty needs.
