Mamadoux designer Elliot Beach invites boys and girls alike to enjoy his menswear collection, saying, "If you’re a girl with a little boy swag, get over here!” The unisex offerings are showcased in an exclusive C-Heads editorial, titled 'I Believe,' starring Justin Barco and photographed by Palma Wright.
The heavily-motifed apparel is complemented by Barcos' salmon pink hair, glittery eyebrows and face paint, giving the editorial an almost otherworldly appearance. It's almost as though Barcos is an alien tourist, beamed down to earth from an alternate planet or universe, and surveying his new surroundings.
Beach continues, “Masculinity is about having the confidence to let the world know who you are and what you believe with absolutely no apologies or regrets. A ‘Mamadoux Man’ knows he looks good because he’s comfortable and casual about it."
What's Driving This Trend
- Unisex Fashion
- There is an opportunity for disruptive innovation in creating more gender-neutral clothing designs in the fashion industry.
- Extraterrestrial Aesthetic
- The emergence of an extraterrestrial aesthetic in fashion editorials provides an opportunity for designers to explore new, imaginative themes and styles in their designs.
- Alternative Masculinity
- The trend towards alternative forms of masculinity in fashion offers an opportunity to create clothing that challenges traditional gender roles and stereotypes.
Who This Affects Most
- Fashion
- The fashion industry can benefit from creating more unisex and gender-neutral designs that appeal to a wider range of consumers.
- Photography
- The emergence of extraterrestrial and imaginative themes in fashion editorials provides opportunities for photographers to experiment with unique and creative concepts.
- Cosmetics
- The use of glitter and face paint in the featured editorial presents an opportunity for cosmetics companies to collaborate with fashion designers and incorporate innovative materials into their products.
