'Bavaria' is a malt-based beer that is completely free of alcohol. In Muslim-majority countries such as Malaysia, beer is rarely sold due to Islamic dietary laws that prohibit the consumption of alcohol. However, some companies have made an effort to provide non-alcoholic beer options for Muslim consumers.
Bavaria is a non-alcoholic beer that is brewed in the Netherlands and sold in Malaysia. The malt-based beer is brewed from a combination of mineral water, barley, malt, wheat and hops and has an alcohol content of 0.0%. Although the drink has not yet been certified as halal, some Malaysian consumers are developing a taste for the non-alcoholic beverage. In fact, the market research firm 'Euromonitor' has predicted that non-alcoholic beer sales in Malaysia will likely reach 3.6 million liters by 2016.
Bavaria's growing popularity in Malaysia demonstrates that Muslim-majority countries are begining to purchase non-alcoholic beer in greater numbers that ever before.
Key Themes Behind This Trend
- Non-alcoholic Beverages
- The increasing demand for non-alcoholic beverages presents an opportunity for companies to develop more options for Muslim consumers and others who prefer alcohol-free drinks.
- Halal Certification
- Obtaining halal certification presents an opportunity for companies to cater to Muslim consumers and expand their customer base in Muslim-majority countries.
- Malt-based Drinks
- Malt-based drinks show promise as an increasingly popular drink of choice in Muslim-majority countries, providing an opportunity to create new beverage options and flavors.
Where This Applies
- Beverage Industry
- The beverage industry can expand its market to Muslim consumers and those who seek non-alcoholic options, creating more choices and flavors for this growing market.
- Brewing Industry
- The brewing industry can capitalize on the growing demand for non-alcoholic beer in Muslim-majority countries by developing more options and obtaining halal certification.
- Food and Beverage Retailers
- Food and beverage retailers can tap into the growing demand for non-alcoholic beer in Muslim-majority countries and offer more options to their customers.
