â€œWalking to work is so damn sexy,â€ says Obama Girl in just one of the hilarious lines from the song in this commercial for the America's Greenest Campus competition. Obama Girl wants you to post your ideas on how to save energy as well as learn more ways to be green on the America's Greenest Campus website.
Implications - Cultural icons like this can be used for more than political purposes, and by combining humor with a socially conscious message they can have a definitively positive effect on millions of people around the world. Ads like this are definitely effective at reaching consumers, and greatly increase the odds of those who view it taking in the message being communicated.
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