Just in time for holiday snacking, Frito-Lay has launched 'Make Your Own Variety Packs.'
While Frito-Lay has long given customers the option to purchase mixed snack packs, the snacks included have always been predetermined. Now the brand is giving consumers more choice with its Make Your Own Variety Packs. Available from the brand's online shop, Snacks.com, the new option allows consumers to pick 20 small bags of Frito-Lay snacks for just $10. There are over 40 different snack varieties to choose from, meaning you can mix and match tons of different combinations.
Currently the Make Your Own Variety Pack option is only available in 24 states, however, Frito-Lay plans to roll out the new option nationwide as early as 2021.
Image Credit: Frito-Lay
What's Driving This Trend
- Custom Snack Packs
- The trend of offering customizable snack packs allows consumers to create their own unique combinations of snacks.
- E-commerce Snack Sales
- The trend of selling snack packs online through dedicated platforms like Snacks.com provides convenience and accessibility to consumers.
- Expansion of Personalization Options
- The trend of expanding personalization options in the food industry presents opportunities for brands to cater to individual preferences and tastes.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can leverage the trend of custom snack packs to tap into consumer demand for personalized snacking experiences.
- E-commerce
- The e-commerce industry can benefit from the trend of selling snack packs online by providing a convenient platform for brands to reach a wider audience.
- Packaging and Distribution
- The packaging and distribution industry can capitalize on the trend of expanding personalization options by offering innovative packaging solutions for customizable snack packs.
