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Make Up For Ever 'Aquarelle' is Face Paint for Fashionistas

 - Aug 1, 2010   Updated: May 27 2011
References: makeupforever & nylonmag
There's never been a better time to up the creativity in your daily cosmetic routine. Makeup Forever has introduced their latest product, the interestingly-named 'Aquarelle,' which is, essentially face paint for grown-ups.

Available in thirteen different colors, Make Up For Ever's 'Aquarelle' is perfect for summer music and art festivals. Don't be afraid to go overboard with your face and body designs!

Implications - The obsession with makeup demonstrates consumer obsession with beauty. The quest for that perfect look is one that many are trying to replicate via natural supplements or cosmetics. The fashion industry is building on this idea so that consumers feel that they can achieve perfection through products that will make them feel more confident about their looks.