The Maison Martin Margiela SS14 online editorial is an exclusive from Hypebeast. Shot by their very own Cheuk Yin, it is a dark and moody photoshoot that is appropriately titled, 'Desolation.' Shot on location at what appears to be a freighter ship graveyard, there is an apocalyptic appeal to the images that give the corresponding collection a fantastical narrative.
Featuring suits, button-ups, cable knits and more, the Maison Martin Margiela SS14 online editorial was creative directed by Wilf Cho. Although focusing on the more traditional wares offered by the Belgian brand. It captures both men's and women's fashion, although focusing more heavily on the former, which is only natural since Hypebeast is an online lifestyle source for men. The looks themselves are black and white, hence the choice of photographic style.
Key Themes Behind This Trend
- Monochrome Fashion
- Opportunity for fashion brands to create bold, black-and-white collections that evoke a sense of drama and emotion.
- Apocalyptic Aesthetic
- Opportunity for photographers and creative directors to explore desolate and moody settings to create captivating visual narratives.
- Gender-inclusive Fashion
- Opportunity for fashion brands and online lifestyle sources to showcase men's and women's fashion in equal measure.
Where This Applies
- Fashion
- Opportunity for fashion brands to leverage the monochrome trend and create unique, captivating collections.
- Photography
- Opportunity for photographers to experiment with desolate and moody settings to capture striking images with an apocalyptic aesthetic.
- Online Lifestyle
- Opportunity for online lifestyle sources to feature diverse fashion content that appeals to both men and women.
