Sporty Parisian Lookbooks

The Maison Martin Margiela FW 2014 Lookbook Stars Brieu Morel

Maison Martin Margiela's FW 2014 collection features high-quality materials paired with a subdued color palette.

The lookbook was shot in the backstreets of Paris, effectively contrasting the sleek, luxurious goods from the French fashion house with the grungy, urban storage units found in nearly every city. Mathieu Vilasco photographed Elite paris' Brieu Morel in a series of relaxed, sporty silhouettes chosen by stylist Pauline Croce. In some shots, Morel looks like a forlorn youth playing hooky from class; however, despite his obvious rebellion, each outfit retains a measure of sophistication and elegance that's fit for an adult. The element of grunge is not lost from the collection, playing out in a refined manner.

The Maison Martin Margiela FW 2014 collection is perfect for grown-ups who haven't given up their sassy streak.

High-quality Materials
Opportunity for innovative textile manufacturers to develop new materials that are both durable and luxurious.
Subdued Color Palette
Opportunity for makeup companies to create new products that cater to the demand for natural, muted tones.
Grunge Influence
Opportunity for fashion retailers to incorporate elements of grunge into their designs, combining edginess with sophistication.

Where This Applies

Textile Manufacturing
Opportunity for textile manufacturers to capitalize on the demand for high-quality materials with unique properties.
Makeup
Opportunity for makeup companies to develop new lines of products that cater to the growing popularity of muted, natural color palettes.
Fashion Retail
Opportunity for fashion retailers to tap into the grunge trend and offer customers edgy and sophisticated clothing options.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 50%
Freshness 8%

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