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Magnetic Smartphone Cases

This New Phone Case is Ideal for Runners and Exercise Enthusiasts

— October 22, 2014 — Lifestyle
A startup by two college students in Washington DC, OnYou, claims to offer the best mobile accessory for runners and athletes: a magnetic smartphone case and sleeve aimed at runners and gym-goers.

What makes OnYou unique is the fact it’s the only magnetic smartphone case on the market. Unlike other ways to attach your phone (armbands, belts, etc), OnYou doesn’t trap your phone to your arm inside some plastic sleeve. Wearers are able to detach the phone to switch songs, use apps, or check texts, and reattach the phone just as easily while on the go.

The smartphone case is paired with a compression sleeve that aims to replace the traditional Velcro strap. The group claims the sleeve wraps evenly across the arm to eliminate pressure points and prevent the thing from sliding down while you run. The sleeve is made out of Under Armour brand fabric so you can assume it’s lightweight and breathable.

OnYou isn’t just for athletes, though. The case can clip inside a purse so your phone is always handy, or inside of your pants pocket so you never lose a phone in the back seat of a taxi cab. When you’re driving, the phone can clip conveniently to your dashboard, and when you’re at home, you can stick your phone on the fridge and avoid leaving that $700 device on the kitchen counter while making dinner.
Trend Themes
1. Magnetic Smartphone Cases - The trend of magnetic smartphone cases provides a convenient and secure way for users to attach and detach their phones on the go.
2. Mobile Accessories for Athletes - The trend of mobile accessories designed specifically for athletes and runners offers innovative solutions for carrying smartphones during workouts.
3. Replacing Traditional Phone Straps - The trend of replacing traditional phone straps with magnetic attachments and compression sleeves introduces new possibilities for comfort and convenience.
Industry Implications
1. Sports and Fitness - The sports and fitness industry can explore opportunities to collaborate with mobile accessory startups like OnYou to enhance the workout experience for athletes.
2. Fashion and Accessories - The fashion and accessories industry can leverage the trend of magnetic smartphone cases to design stylish and functional accessories that align with consumers' on-the-go lifestyles.
3. Technology and Gadgets - The technology and gadgets industry can embrace the trend of magnetic smartphone cases to develop innovative ways of securely attaching and using smartphones in various environments.
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