Magic Display China has created a unique mirror that also acts a an advertising display. Usually found in public toilets, ads are screened when no one is directly in front. When individuals come closer and choose to wash their hands or check themselves out, the display then turns into a mirror.
Implications - The concept of the 'Magic Mirror' and various other advertising innovations are a unique way to grab a target group's eye. The ability for companies to be selective in regards to reach is high, as the demographics vary on style of the business. Additionally, the innovation of more futuristic, technological advertising methods reflects upon the brand, as it shows their ability to adapt in the fast-paced environment.