Maeva is a new, direct-to-consumer metabolic wellness brand that launched with a first-of-its-kind nutrition system designed for people using GLP-1 medications. This science-backed nutrition line was tailor-made to support consumers encountering changes related to appetite suppression and overall nutrition as a result of using GLP-1 prescriptions—as it stands, about 12% of adults (approximately 30 million people) in the United States are currently using GLP-1 medications.
Co-founder Steven Neiger says, "Maeva was born out of personal experience. After taking GLP-1s, I saw firsthand how easy it was to lose weight while also losing muscle, energy, and overall balance. The medication worked, but the nutrition support didn't exist so we set out to build what was missing."
The Starter Kit aims to fill nutritional gaps, support digestive comfort, and provide muscle support with protein and creatine using gender-specific nutrition shakes and targeted boosters.
What Makes This Trend Stand Out
- Personalized Nutrition Systems
- Personalized nutrition systems are emerging to cater specifically to the needs of users on medical treatments, providing customized solutions for restoring nutritional balance.
- Direct-to-consumer Wellness Products
- The rise of direct-to-consumer wellness products offers consumers immediate access to tailor-made health solutions without the need for intermediary channels.
- Integrated Health Solutions
- Innovative integrated health solutions are being developed to augment the efficacy of pharmaceuticals by addressing supplementary needs like nutrition and muscle maintenance.
Sectors Adopting This
- Health and Wellness
- The health and wellness industry is rapidly evolving with the inclusion of metabolic wellness systems specifically designed to complement medical treatments.
- Nutrition Supplements
- Nutrition supplements are diversifying, integrating science-backed formulations to fill gaps for those undergoing specific medical therapies.
- Telehealth and E-commerce
- Telehealth and e-commerce industries are converging as new metabolic wellness brands offer online access to personalized nutrition regimes.
