UNDERCOVER Pays Tribute to Its MADSTORE Locations in Its Latest Range

 - Apr 25, 2018
References: undercoverism & highsnobiety
Japanese imprint label UNDERCOVER delivers its latest Spring/Summer 2018 collection in celebration of all its MADSTORE locations. The label's latest drop is exclusively in conjunction with the retail locations, launching a series of goods adorned with graphics honoring MADSTORE. The new seasonal collection is comprised of staple pieces including crewneck sweaters, graphic t-shirts, and coach jackets.

Some of the graphics that adorn the garments include a typographic "MAD" branding throughout the entire range, a visual of a cartoon girl praying whilst holding a teddy bear, and a beat motif. The color palette is simple, with hues of black, white, maroon, and blue.The standout item in the new capsule is without a doubt the coach jacket, with biblical imagery on the back alongside a "MAD" imprint.