Japanese imprint label UNDERCOVER delivers its latest Spring/Summer 2018 collection in celebration of all its MADSTORE locations. The label's latest drop is exclusively in conjunction with the retail locations, launching a series of goods adorned with graphics honoring MADSTORE. The new seasonal collection is comprised of staple pieces including crewneck sweaters, graphic t-shirts, and coach jackets.
Some of the graphics that adorn the garments include a typographic "MAD" branding throughout the entire range, a visual of a cartoon girl praying whilst holding a teddy bear, and a beat motif. The color palette is simple, with hues of black, white, maroon, and blue.The standout item in the new capsule is without a doubt the coach jacket, with biblical imagery on the back alongside a "MAD" imprint.
What's Driving This Trend
- Localized Collaboration
- The trend of brands collaborating with specific locations or stores opens up opportunities for unique and personalized product offerings.
- Graphic Branding
- The use of bold and distinctive graphics on apparel allows brands to create eye-catching designs that attract consumers.
- Religious Imagery
- Incorporating religious imagery in fashion collections presents an opportunity for brands to explore cultural and spiritual themes.
Who This Affects Most
- Apparel
- The apparel industry can leverage localized collaborations and graphic branding to create limited-edition collections that resonate with customers.
- Retail
- Retailers can capitalize on the trend of localized collaborations by partnering with brands to offer exclusive products that drive foot traffic to their stores.
- Fashion
- The fashion industry can explore the use of religious imagery in collections to create thought-provoking and visually impactful designs.
