Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Madrid Zoo: How to Be People

 - May 28, 2008
References: adsoftheworld
This new ad campaign for the Madrid Zoo shows us what humans can learn from the animal kingdom. The print ads, which were created by Sra Rushmore United ad agency, Madrid, show a side-by-side portrayal of an animal and a human with a unique message explaining what we, as humans, can learn from the depicted animal.

Messages include: “Elephants never abandon the elderly;” “A lion never uses his strength to humiliate another;” “When two clans of gorillas meet, they always avoid conflict;” “Bears don't discriminate when their young are female;” “When a dolphin finds a hurt dolphin, he helps it stay afloat,” and “The only difference between panthers and leopards is color.”

If animals try to avoid conflict, why do we as intelligent and evolved beings seem to seek it? After all, according to Braun, the only difference is a 5 minutes shave.