The 'Insectida' cookies are made with insects. The collaboration between Brian Sironi and Giulia Tacchini challenges consumers to step out of their comfort zones and try a biscuit made with cricket flour.
Each of the round cookies is imprinted with a number indicating the percentage of cricket flour used in the recipe. For daring individuals a cookie made with 70% cricket flour might be exciting to try. For those who are a little more wary about the strange biscuits, a cookie stamped with a number 10 would be a better route to go.
Many Asian countries enjoy insects as delicacies and this approach could gradually introduce eating insects to Western culture, especially if consumers have control over the amount of insects they are consuming at a time.
Cricket Flour Cookies
More Stats +/-
Giant Insect-Infused Catalogs
Billboards on Insects
Creepy Bio Art
Creepy Crawly Origami
Gilded Invertebrate Crowns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.