MAD Paris has created a new version of the Rolex Daytona SK II that features an open design, revealing the inner workings of the watch. The 'MAD Paris x Rolex Daytona Openwork SK II' watch is currently available from Browns for a price of $68,957.
The watch is comprised of stainless steel, and the design features an exposed dial. Also included in the design is a series of engravings and sapphires. The strap of the watch is also stainless steel, and it shares the same engraving pattern found on the face of the watch.
MAD Paris's new watch is marketed toward fans of watchmaking, this is apparent through the open design of the watch that reveals the automatic movement system that powers the watch.
Image Credit: Browns
What's Driving This Trend
- Open-face Watch Designs
- Embrace the trend of open-face watch designs by incorporating transparent elements that showcase the inner workings of a product.
- Experiential Luxury Watches
- Create a disruptive innovation in the luxury watch industry by offering experiential timepieces that engage customers through interactive features and unique design elements.
- Customized Luxury Watches
- Tap into the growing demand for personalized products by providing customizable luxury watches that allow customers to choose the materials, engravings, and other design elements.
Who This Affects Most
- Luxury Watchmaking
- Explore disruptive innovation opportunities in the luxury watchmaking industry by creating high-end timepieces with innovative designs and exclusive features.
- Fashion and Accessories
- Incorporate open-face watch designs into the fashion and accessories industry, offering stylish and functional timepieces that become a fashion statement.
- Customization Services
- Develop disruptive innovation in the customization services industry by providing tailored options for luxury watches, allowing customers to create unique and personalized timepieces.
