Instructables user KaptinScarlet has managed to make one of the most noticeable props from the Harry Potter franchise with his Mad Eye Moody Mad Eye how-to.
He states the reason behind this wonderful DIY: “Mad Eye Moody was one of my favourite Harry Potter characters. Brusque but brutally honest, tough and resourceful, with a compassionate side, he is the wizarding world’s best known cyborg as a result of his prosthetic magical eye.”
The Mad Eye Moody Mad Eye DIY project is a perfect idea to don for the final film’s premiere or alternatively, use as a Halloween costume.
Implications - Consumers want to re-create their favorite franchise's products throughout their lifestyle. By doing this, they escape the real world and allow themselves to play into their fantasies.
Key Themes Behind This Trend
- Franchise Diys
- Consumers want replicable franchise-inspired products in their lifestyle, providing room for DIY instructions on popular franchises.
- Fantasy Escapism
- Consumers seek a way to escape reality and live out their fantasies.
- Pop Culture Costuming
- As evidenced by Halloween costumes, consumers express their fandom through dressing up as pop culture characters.
Where This Applies
- Crafts and DIY
- Craft and DIY industries have the opportunity to create and distribute instructions for replicating pop culture items.
- Entertainment
- Entertainment industries can capitalize on this desire for franchise immersion through merchandise or pop-up experiences.
- Costuming
- Costume and fashion industries can create licensed and original costumes based on popular franchises.
