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$150,000 Whiskey Bottles

The Macallan in Lalique Cire Perdue is a Luxury Libation

— September 29, 2010 — Luxury
One of the most rare aged bottles of whiskey, and certainly the world's most expensive, is the Macallan in Lalique Cire Perdue, which will be auctioned off at Sotheby’s New York for an estimated $150,000. At about 65 years old, the rich brew is made from single malt Scotch with sherry-seasoned Spanish oak.

Whiskey aside, the Lalique decanter itself is made of crystal with the artisan technique of “cire perdue” or “lost wax.” The Macallan in Lalique Cire Perdue is a palatial bottle modeled on a 1820s decanter, decorated with designs inspired by the Macallan Scottish estate.
Trend Themes
1. $150,000 Whiskey Bottles - Disruptive innovation opportunity: Creating ultra-luxury limited edition whiskey bottles with unique design and craftsmanship as a way to cater to high-end consumers.
2. Rare Aged Bottles of Whiskey - Disruptive innovation opportunity: Developing new methods for aging whiskey to create unique flavors and increase its rarity and value.
3. Artisan Crystal Decanters - Disruptive innovation opportunity: Combining traditional artisan techniques with modern design to create high-end crystal decanters that enhance the luxury experience of premium spirits.
Industry Implications
1. Luxury Goods - Disruptive innovation opportunity: Incorporating luxury elements and craftsmanship in the production of alcoholic beverages to create exclusive and high-value products.
2. Beverage - Disruptive innovation opportunity: Introducing innovative aging techniques and flavors in the beverage industry to cater to the growing demand for premium and unique spirits.
3. Art and Design - Disruptive innovation opportunity: Collaborating with artisans and designers to create visually stunning and collectible decanters that integrate art and spirit culture.
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