Game developers should totally turn the concept of this Mac 'n' Cheese video into a full-fledged video game as the scenarios featured in the mini-movie would be epically fun to play in.
Mac 'n' Cheese is a short film by four students at the Utrecht School of Arts in the Netherlands. It follows a hulking brute as he tracks down a slim yet agile individual. In order to escape his pursuer, the skinny man inhales drugs and his perception becomes hyper-surreal due to the extreme amounts of energy he's been given to evade his attacker. What could the big man possibly want from the little guy? Watch the video all the way to the end to find out the humorous twist.
Implications - Consumers are fascinated with animations and movies because they provide consumers with escapist experiences. A product's appeal to consumers may similarly be amplified if advertisements for the product were presented in a cinematic way.