Right from the get-go, viewers will detect a strong retro influence throughout the Mabel Magalhaes Spring 2014 ad campaign. It was inspired by the art deco style of the 1930s. When taking into account the opulently embroidered dresses, colorful palette and overall vintage quality of the designs, it is not surprising that the mastermind behind the photoshoot decided to go in this direction.
The Mabel Magalhaes Spring 2014 ad campaign was shot by photographer Gustavo Marx. It stars model Dovile Virsilaite. The dark-haired beauty was outfitted by Mariana Sucupira, who displayed the jewel tones and delicate lacework beautifully. Shot against a wooden backdrop, the outfits stand out like a bloom bursting from a concrete floor. The looks were perfected by hair and makeup artist Ronnie Peterson.
Key Themes Behind This Trend
- Retro Fashion
- Opportunity for brands to embrace the 1930s art deco style and create retro-inspired fashion collections.
- Vintage Aesthetic
- Potential for businesses to incorporate vintage qualities into their designs and marketing campaigns for a nostalgic appeal.
- Colorful Palette
- Advantageous for companies to explore vibrant and bold color choices to create eye-catching and memorable fashion ads.
Where This Applies
- Fashion
- Opportunity for fashion brands to leverage the 30s-inspired fashion trend and create collections with a retro twist.
- Photography
- Potential for photographers to specialize in capturing vintage-inspired fashion campaigns and add a unique touch to their portfolio.
- Beauty
- Advantageous for makeup and hair artists to explore vintage hairstyles and makeup looks to complement retro fashion trends in ad campaigns.
