BMW released a toy M8 GTE electric car, for children. The M8 GTE electric car is part of the brand’s lifestyle collection and it will be available at European dealerships for a price point of $295. The replica version takes on similar features of the real car, including a racing paint job, yellow headlights. The toy car also has a GT wing and sound effects which mimick the real model.
The toy M8 GTE has a max speed of 2.5 mph and has a battery life of two hours, which can be powered by 12 hours of charging.
Overall the replica version of the car is an interesting way to promote BMW vehicles, as car enthusiasts can purchase the replica vehicle for their children.
Image Credit: BMW
Why This Trend Is Growing
- Toy Replica Vehicles
- Opportunity for other automotive brands to create toy replica versions of their vehicles to reach a wider audience and promote brand loyalty.
- Lifestyle Collections
- Brands can expand their product offerings by creating lifestyle collections that include merchandise related to their core products, creating additional revenue streams.
- Electric Toy Cars
- With the growing popularity of electric vehicles, there is an opportunity for companies to create electric toy cars, providing a more eco-friendly and technologically advanced play experience for children.
Industries Being Reshaped
- Automotive
- Opportunity for automotive companies to tap into the toy industry and create replica toy versions of their vehicles to increase brand exposure and engage with a younger demographic.
- Consumer Products
- Companies can develop lifestyle collections and merchandise related to their core products as a way to diversify their offerings and cater to consumer preferences for branded merchandise.
- Toy Manufacturing
- There is a market for the production of electric toy cars, providing an opportunity for toy manufacturers to capitalize on the growing demand for eco-friendly and technologically advanced toys.
