Communication company Optus decided to prove that “anything is possible through communication†with a commercial created by M&C Saatchi.
The commercials by M&C Saatchi for Optus show a full orchestra on a stage in the middle of the ocean. They play a song that makes the instruments sound like a whale, which obviously summons the whales. It's a super calming and seriously cool commercial in my opinion.
Implications - One of the most effective ways a company can help make its advertising non-ubiquitous is by focusing on creating comedic advertising. By investing in humorous advertising, the company increases the chances that the commercial will go viral among potential consumers. The brand also establishes itself in the minds of consumers as a company that isn't afraid to poke fun at itself, or utilize unconventional means to promote their products.
Key Themes Behind This Trend
- Humorous Advertising
- Investing in humorous advertising increases the chances of the commercial going viral and establishes the brand as innovative.
- Non-ubiquitous Advertising
- Creating comedic advertising helps the company stand out from competitors and capture the attention of potential consumers.
- Unconventional Marketing
- Utilizing unconventional means, like summoning whales, creates a memorable and unique advertising campaign.
Where This Applies
- Communication
- Companies in the communication industry can explore humorous advertising to differentiate their brand and attract consumers.
- Entertainment
- The entertainment industry can leverage non-ubiquitous advertising to create viral campaigns that engage audiences and increase brand awareness.
- Marketing
- Marketing professionals can embrace unconventional marketing tactics to create memorable and impactful campaigns for their clients.
