Wetsuit-Inspired Jackets

The Elevenate M Bec Signature Edition Jacket is Ready for the Slopes

The Elevenate M Bec Signature Edition Jacket is a high-quality outerwear style that's perfect for skiers to choose when looking for a way to stay prepared for any kind of conditions when hitting the slopes.

The jacket features a wetsuit-inspired design that enables it to offer enhanced freedom of movement, which will support adventurous individuals seeking to tear it up on the hills. The jacket features a helmet-friendly hood along with stitching that has been reinforced in all the right spots, and is rounded off with a detachable powder skirt and headphone compatibility.

The waterproof Elevenate M Bec Signature Edition Jacket is priced at $1,100 and maintains enhanced breathability to keep skiers feeling comfortable when spending long periods of time on the slopes.

Wetsuit-inspired Design
Opportunity for the development of innovative, flexible and lightweight clothing designs for outdoor activities.
Enhanced Freedom of Movement
Opportunity to create garments with improved flexibility and range of motion, catering to active individuals.
Helmet-friendly Design
Opportunity to design gear that seamlessly integrates with helmets, providing convenience and safety for sports enthusiasts.

Industries Being Reshaped

Sportswear
Disruptive innovation opportunity lies in the creation of performance-enhancing garments for outdoor activities.
Outdoor Retail
Opportunity to provide customers with innovative and functional clothing options that cater to their specific needs.
Extreme Sports
Opportunity to produce specialized gear for extreme sports athletes, enhancing their performance and experience.
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 49%
Freshness 9%