DC Shoes Joins FTP To Create a Limited Edition Lynx OG Model
Los Angeles-based designers FTP joins forces with DC Shoes on a new collaborative effort to spotlight the classic Lynx OG sneaker. The old silhouette from its archives is revived for the season, designed to breach a new angle this year. The footwear model is made up of suede materials throughout the uppers in a tonal gray color.
It is joined by a thick midsole adorned with branding details recalling 'DC SHOES' found around the heel area. Additional details include the signature traction pattern at the outsole shaped like a pill. There are also branding accents recalling FTP along with the laces all the way up to the tongue area as well as the heel area. The model is rounded out with black and teal hits making up the co-branding details.
It is joined by a thick midsole adorned with branding details recalling 'DC SHOES' found around the heel area. Additional details include the signature traction pattern at the outsole shaped like a pill. There are also branding accents recalling FTP along with the laces all the way up to the tongue area as well as the heel area. The model is rounded out with black and teal hits making up the co-branding details.
Trend Themes
1. Revived Sneakers - The collaboration between FTP and DC Shoes highlights the trend of reviving classic sneaker models from the archives.
2. Bright Accents - The brightly colored branding details on the Lynx OG model showcase the trend of incorporating vibrant accents in footwear design.
3. Limited Edition Collaborations - The collaboration between FTP and DC Shoes exemplifies the trend of creating limited edition sneaker releases through partnership and collaboration.
Industry Implications
1. Footwear - The revival of classic sneaker models and the incorporation of bright accents present disruptive innovation opportunities in the footwear industry.
2. Fashion - The limited edition collaborative releases between fashion brands and footwear companies offer disruptive innovation opportunities within the fashion industry.
3. Streetwear - The partnership between FTP and DC Shoes taps into the streetwear market, which provides disruptive innovation opportunities for companies in this industry.
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