Lydia Hearst showcases strikingly fierce looks with dressed-to-kill professional wear that shows you who's really boss.
Featured in a shoot for 'How To Spend It,' this top model struts her stuff in menswear-inspired office wear including a blazer and trouser combo with subtle feminine accents. With her fiery red hair and crimson lipstick, Lydia Hearst has an overall look that portrays girl power to the max.
Implications - Youth consumers are increasingly skeptical of traditional gender and identity roles. Men have begun to incorporate elements of women's fashion into their own and vice versa. Companies should consider the mentality of this consumer group when pitching a product in order to nurture a more meaningful connection.
Key Themes Behind This Trend
- Gender-bending Style
- Fashion industry can explore gender-fluid designs and marketing strategies to attract youth consumers who are interested in breaking down traditional gender roles and identities.
- Professional Wear for Women
- The fashion industry can cater to the growing demand for women's workwear that is both stylish and professional, with subtle feminine accents.
- Girl Power Fashion
- Designers can incorporate feminist themes into their clothing lines to cater to consumers who resonate with the idea of women empowerment in the workplace.
Where This Applies
- Fashion
- Designers, brands and retailers can create fashion collections featuring professional wear for women and gender-fluid designs, reflecting the needs and preferences of younger consumers.
- Marketing and Advertising
- Marketing teams can connect with youth consumers by embracing gender-neutral and feminist messaging and imagery, including social media and influencer marketing campaigns.
- Workplace Culture
- Companies can create a more inclusive work environment and promote diversity through promoting and embracing gender-neutral, and gender-fluid fashion and styles for the workplace.
