French luxury fashion house Louis Vuitton unveils a new sneaker update for the Fall/Winter 2019 season -- the latest iteration of the LV 408 Trainer by Virgil Abloh arrives for the colder weather in black and white. The original iteration made its debut in a black and gray colorway with the options of red and green as well.
The latest is entirely black and white to deliver minimal energy. The footwear model is designed with inspiration drawn from the look of vintage basketball sneakers and features branding accents throughout the tongue and the side panels in the form of the house's LV logo. The side also features a golden scripture of the Vuitton logo. The construction blends premium calf leather and sits on rubber outsoles.
Key Themes Behind This Trend
- Monochromatic Luxury Fashion
- Opportunity for luxury brands to release more monochromatic designs to appeal to minimalist consumers.
- Vintage-inspired Sneakers
- Opportunity for sneaker brands to design new silhouettes inspired by vintage basketball shoes.
- Minimalist Design
- Opportunity for brands to create products with a focus on minimalism, simplicity, and clean lines.
Where This Applies
- Luxury Fashion
- Opportunity for high-end fashion brands to diversify their product offerings with more sneaker options.
- Sneaker & Athletic Footwear
- Opportunity for sneaker brands to expand their market by incorporating luxury design elements and materials.
- Retail & E-commerce
- Opportunity for retailers and e-commerce companies to cater to minimalist and vintage-inspired consumers with more product options.
