The Hello Kitty Luxury Water Collection Dives Into the Beverage Business

 - Aug 2, 2010
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Sanrio’s Hello Kitty has recently optimized its market strategy by diving headfirst into the refreshment industry with their brand new Hello Kitty Luxury Water collection. Available from Fillico, this collection contains five different luxury bottles, each with its own theme. Red is for "friendship," pink is "cute," yellow is for "heartful," green is for "wish," and lavender is "sweet."

Each bottle in the Hello Kitty Luxury Water collection is beautifully adorned with Swarovski crystals. The Hello Kitty water sells for $100 per bottle or $500 for the whole collection.