Luxury pet accessories and collars for feline and canine companions are some products that Owned & Adored offers its consumer base. The label puts great emphasis on sustainable production through eco-friendly and non-toxic materials, all the while not sacrificing comfort and style.
The label taps Anagrama Studio to produce a detail-oriented visual identity that will communicate Owned & Adored's brand ethos to its consumers. The design studio undertook an adorable approach with delicate fonts and a soft color palette. The "friendly and cute impression" that the graphic language motivates is surely going to draw attention to the business' luxury pet accessories. In addition, a percentage of Owned & Adored's profits go toward animal adoption charities.