Approved by Fritz is a pet accessory brand that was born during the rise of the pandemic when CEAO Danielle Heeren was on the waitlist to adopt a dog. CEAO notable stands for Chief Entertainment and Approval Officer and during this time, Fritz, who is a rescue dog was the inspiration behind the brand.
When Fritz and Heeren united, she wanted to create a brand as an extension of the admiration of her dog and city. The brand offers dog beds, covers, insert cushions, and more -- all of which are made from recycled PET bottles detailed with a playful pattern to appeal to dogs and their owners. Notably, the cover is scratch-proof and can be machine washed.
Image Credit: Approved by Fritz
What's Driving This Trend
- Recycled Pet Products
- Pet product brands can innovate by creating products made from recycled materials like PET bottles.
- Playful Pet Designs
- Pet accessory brands can stand out by offering playful designs that appeal to both pets and their owners.
- Scratch-proof Pet Covers
- Pet product brands can provide value to pet owners by creating scratch-proof covers that are easy to clean.
Who This Affects Most
- Pet Accessories
- The pet accessories industry can benefit from incorporating sustainable materials, playful designs, and durable covers into their products.
- Recycling
- The recycling industry can partner with pet product brands to supply recycled materials for their products.
- Pet Adoption
- The pet adoption industry can collaborate with pet product brands to create accessories inspired by rescue pets like Fritz.
