Sustainable luxury nightwear brand Orchard Moon recently launched its debut collection and it was inspired by flower gardens, summer and daydreams. The first designs from the brand play with colors that remind of natural elements like the water, sky, leafy greens and flowers, and the designs feature a mix of bold and soft botanical prints.
The comfortable and stylish nightwear pieces make the most of a medium-weight silky cellulose-based material, using Tencel and lyocell filament. Adorning the pieces, there are buttons made from corozo nut, as well as functional natural rubber elastic and brand labels made out of woven cotton.
The brand is launching at a time when sleepwear and loungewear are in high demand, as people search for styles that will keep them feeling and looking good from the comfort of home.
What's Driving This Trend
- Sustainable Luxury Fashion
- There is an opportunity for brands to create sustainable luxury fashion lines using eco-friendly materials and production methods.
- Natural Themes in Fashion
- Designers can use natural elements as inspiration for creating unique fashion collections that connect with consumers seeking more eco-conscious products.
- Athleisure Wear
- As people continue to work from home, there is a demand for comfortable and stylish athleisure wear that can double as sleepwear.
Who This Affects Most
- Textile Industry
- The textile industry has an opportunity to innovate and create eco-friendly fabrics like Tencel and lyocell filament to meet the growing demand for sustainable fashion.
- Fashion Industry
- The fashion industry has the opportunity to incorporate more eco-friendly materials and production methods to create sustainable fashion collections and meet rising consumer demand.
- Retail Industry
- The retail industry can capitalize on the trend of athleisure wear and create more comfortable and stylish options for consumers seeking versatile and practical clothing.
