Luxury Label Wines
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Italian fashion label Bulgari is expanding beyond watches and handbags into fine wine. The luxury powerhouse will be investing up to 15 million euros to create an ultra high end wine. ANSA Italian news reports, "In order to create a new 'Super Tuscan' wine, Paolo Bulgari has bought the 20-hectare Podere Nuovo vineyard, near the spa town of San Casciano dei Bagni. He has also called in Italy's most famous winemaker Riccardo Cotarella to help produce a wine to rival such Tuscan greats as Sassicaia and Brunello di Montalcino."