Staying true to the motifs of last year's collaboration, adidas Originals and Alexander Wang join forces once more for a luxury athleisure collection that draws stylistic cues from the 80s era. From the white leggings with built-in socks to the upsidedown logo-accented pullover, the capsule occupies the intersection of comfort and fashion. The offerings are presented with a dynamic lookbook that spotlights the flexibility of the garments.
Luxury athleisure has seen a steady surge in popularity in the last few years as consumers attempt to find a balance between looking good and feeling good. Entering the space of collaboration can prove to be quite beneficial as brands are able to rework their approach and offer something unique and unexpected to their audience.