Fall is right around the corner, and with that comes the excitement of Halloween -- Lush's Halloween line is capitalizing early on this excitement with its latest line, which features all the fan-favorite products from last year's range, with three added offerings.
Some standouts from the line include the Bat Art Bath Bomb which arrives in the shape of a bat and gives off colors of black, purple and red once its dipped in water. Another favorite is the toffee apple lip scrub, which can exfoliate and cleanse the lips to reveal a smoother surface. Finally, Very Very Frightening Shower Gel is perfect for the season, as it arrives with a bright yellow colorway that's reminiscent of slime.
Image Credit: Lush Cosmetics
Why This Trend Is Growing
- Halloween-themed Bath and Beauty Products
- Opportunity for beauty and personal care brands to create unique and seasonal products to capture consumers' attention and boost sales during holidays.
- Innovative Bath Bomb Shapes
- Opportunity for bath and spa companies to create fun, creative and unique shapes of bath bombs to attract consumers and differentiate their products from competitors.
- Seasonal Lip Scrubs
- Opportunity for personal care brands to create seasonal lip scrubs with fun and unique flavors to entice consumers and promote their products during holidays.
Industries Being Reshaped
- Beauty and Personal Care
- Opportunity for beauty and personal care brands to capitalize on seasonal and holiday excitement to release new collections of products and boost sales.
- Bath and Spa
- Opportunity for bath and spa businesses to differentiate their products by creating innovative and unique shapes of bath bombs, and attract consumers looking for fun and creative options.
- Holiday and Seasonal Retail
- Opportunity for retailers to capitalize on seasonal excitement and promote unique seasonal favorites to attract consumers and boost sales during the holiday season.
