Lush subscriptions are the latest from the Millennial-favored skincare brand, representing the brand's efforts to pivot to convenient out-of-store experiences in a post-COVID world.
Through its monthly membership dubbed 'Lush Kitchen', consumers will have the ability to test out the latest in the brand's skincare offerings. Each box will be catered to the individuals needs and wants, as Lush's personalized model allows the consumer to select some of their favorite, handmade items. To make things even more personalized, the consumer will vote and rate each box on its accuracy, ensuring the perfect bundle each time.
In an official statement, Lush's Chief Digital Officer Jack Constantine shared “I love building strong relationships and conversations with the Lush community online and the Lush Kitchen Box is the perfect way to do that. It’s so exciting to be on the pulse of the community"
Image Credit: Lush Cosmetics