Luisa Conserve Branding Screams Danger in the Form of Spice
Amelia Roblin — June 1, 2011 — Marketing
References: packagingoftheworld
No pop culture symbol communicates warning like that yellow security tape, and Luisa Conserve packaging exploits this image to describe the fiery flavor of its savory products.
A visual communications student from Turkey, Selim Kucukkutlu, designed these alarming tin can labels. Backed with a plain white, the stickers achieve great contrast compared to the use of blazing reds with the inclusion of images of hot chili peppers and jalapenos.
Aiming to communicate a clear message about the intensity of its contents, each canister incorporates the roughly written condiment name, a small logo, a single picture and the accent of "too hot" caution tape. Luisa Conserve packaging is clear and clever, and playfully poses a challenge to anyone daring enough to devour such spicy food.
A visual communications student from Turkey, Selim Kucukkutlu, designed these alarming tin can labels. Backed with a plain white, the stickers achieve great contrast compared to the use of blazing reds with the inclusion of images of hot chili peppers and jalapenos.
Aiming to communicate a clear message about the intensity of its contents, each canister incorporates the roughly written condiment name, a small logo, a single picture and the accent of "too hot" caution tape. Luisa Conserve packaging is clear and clever, and playfully poses a challenge to anyone daring enough to devour such spicy food.
Trend Themes
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Dangerous Branding — Exploiting the image of security tape, brands can communicate a bold and intense message about their products.
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Contrasting Packaging — Using contrasting colors and imagery can help products stand out on shelves and grab consumers' attention.
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Playful Challenges — Brands can engage customers by playfully daring them to try their bold and spicy products.
Industry Implications
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Food Packaging — Food brands can leverage bold and alarming packaging designs to convey the intensity and flavor of their products.
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Visual Communications — The field of visual communications can explore the use of contrasting colors and symbols to create attention-grabbing designs.
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Hot and Spicy Food — The hot and spicy food industry can use playful packaging to challenge and entice adventurous eaters.
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