Luisa Conserve Branding Screams Danger in the Form of Spice

 - Jun 1, 2011
References: packagingoftheworld
No pop culture symbol communicates warning like that yellow security tape, and Luisa Conserve packaging exploits this image to describe the fiery flavor of its savory products.

A visual communications student from Turkey, Selim Kucukkutlu, designed these alarming tin can labels. Backed with a plain white, the stickers achieve great contrast compared to the use of blazing reds with the inclusion of images of hot chili peppers and jalapenos.

Aiming to communicate a clear message about the intensity of its contents, each canister incorporates the roughly written condiment name, a small logo, a single picture and the accent of "too hot" caution tape. Luisa Conserve packaging is clear and clever, and playfully poses a challenge to anyone daring enough to devour such spicy food.