Sleek Auto-Inspired Armchairs

Luft by Audi is Lightweight and Comfortable

The Luft by Audi is a sleek and modern armchair that has been inspired by the design principles that the company follows for its luxury vehicles. Tasked with the challenge to create a stylish comfortable chair, Walter de Silva, Head of Volkswagen Group Design, took up arms in the Munich-based Audi Concept Design Studio to do so.

According to Psfk, "The goal was to transform the traditionally hulking piece of furniture into a sleek and lightweight modern version without sacrificing user comfort." The goal was certainly met with Luft by Audi. Named after the German word for 'air,' the armchair achieved such a featherweight feature through the use of materials like aluminum. Used similar to the structural frame of a car, it highlights the contour of the backrest connecting to the base.

Sleek Armchair Designs
Designing armchairs with sleek and modern aesthetics that are lightweight and comfortable.
Automotive-inspired Furniture
Creating furniture pieces inspired by the design principles of luxury vehicles.
Material Innovation in Furniture
Exploring the use of materials like aluminum to create lightweight and structurally innovative furniture designs.

Industries Being Reshaped

Furniture Manufacturing
Opportunity for furniture manufacturers to incorporate automotive-inspired design principles to create innovative and appealing products.
Automotive Design
Opportunity for automotive designers to expand their expertise into furniture design and explore new markets.
Materials and Manufacturing
Opportunity for materials manufacturers and technology suppliers to develop and provide innovative lightweight materials for the furniture industry.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 19%
Freshness 8%

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