The Lucy Jay FW 2012 Campaign is Spunky and Fun

 - Apr 17, 2012
References: lucy-jay & fashionising
The Lucy Jay FW 2012 collections boasts a colorful swatch and breathtaking designs. The shoot was outfitted by stylist John William. The visionary combined the rainbow tresses of the stunning model and the ornate design of the scarves to create a fierce attitude and distinct personality. The model’s blunt, pink bangs meld with the digitally printed scarves, creating a highly whimsical aesthetic.

The lookbook was lensed by photographer Saga Sig. Sig’s eye for texture and color gradient engages the viewers. The use of harsh studio lighting and simple compositional style allow for the couture accessories to take on the role of narrator. The scarves featured boast ornate designs, but can easily be dressed up or down.