Nike's iconic Air Jordan 1 sneaker silhouette gets a new makeover in the form of a Lucky Green colorway to honor one of the most memorable performances by Michael Jordan. During his rookie year, Jordan had an outstanding performance of 63 points in a playoff game against the Boston Celtics.
This update is set to join the brand's Holiday 2020 lineup and celebrates Jordan's 1986 performance. The sneaker boasts raw construction elements as it features unstitched eyelets and matte green leather materials. The sneakers are women-exclusive and will be available in larger sizes to accommodate for men sizing as well. Additional details include black and red accents to contrast against the white and green base foundation with the usual Air Jordan Wings logo at the collar.
Image Credit: Nike
Why This Trend Is Growing
- Performance-honoring Footwear
- Brands can create footwear to honor outstanding athlete performances that have nostalgic value to their customers.
- Raw Construction Elements
- Incorporating raw construction elements into footwear can give a unique and distinct aesthetic that appeals to a wide variety of consumers.
- Exclusive Sneakers
- Releasing exclusive sneakers that cater to specific groups such as women with larger sizes for men can drive sales and create a sense of exclusivity for consumers.
Industries Being Reshaped
- Athletic Footwear
- Companies in the athletic footwear industry can create performance-honoring shoes using raw construction techniques to appeal to customers with a sense of nostalgia.
- Athletic Apparel
- Athletic apparel companies can capitalize on the trend of sneakers with raw construction elements by creating matching apparel to complement the look.
- Luxury Footwear
- Luxury footwear brands can create exclusive collections with limited releases to appeal to both mainstream and niche markets seeking a sense of exclusivity and scarcity.
