What is the trend of bold and vulgar lookbooks?

Opportunity for companies to push boundaries with their branding and marketing materials.

What is the trend of celebrity and influencer collaborations?

Incorporating well-known faces or personalities in advertising campaigns can increase brand awareness and attract new customers.

What is the trend of streetwear and skate culture influences?

Brands can explore the growing trend blending streetwear and skate culture in their fashion design and marketing.

What are the implications for the fashion and apparel industry?

There is an opportunity for fashion and apparel companies to create bold and memorable marketing campaigns to showcase their products.

What are the implications for the advertising and marketing industry?

Companies can take advantage of using celebrity and influencer collaborations as a tactic to reach new audiences and increase brand awareness.

What are the implications for the skate and streetwear industry industry?

Companies in the skate and streetwear industry can continue to push the boundaries with their designs and marketing to attract a wider audience.

Frat Boy Party Pictorials : lrg summer 2012 lookbook

Frat Boy Party Pictorials

The LRG Summer 2012 Lookbook is Outrageous and Fun

Sophia Pelka — April 3, 2012 — Fashion

References: l-r-g & english.mashkulture.net

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The LRG Summer 2012 lookbook is a vulgar and pumped-up look ahead to the summer months. The skate company unveiled the Summer line with a crew of miscreants, including the cast of Comedy Central's 'Workaholics,' Tommy Sandoval and hip-hop duo the Cool Kids. The team seems to have fallen in the lap of luxury, romping poolside with a bunch of playboy-esque models. While the shots are somewhat derogatory, the boy's nerdy posing and self-deprecating expressions keep the shoot endearing and alluring.

The lookbook exhibits the sweet coming graphics and updated short styles. Favorites include a figure with a middle finger for a head and a character called Street Cheetah. The company website reads, "Summer 2012 is all about beasting out no matter the time or place."

Get ready to 'Beast Out' with these street-savvy looks and rambunctious goon squad.

Trend Themes

Bold and Vulgar Lookbooks — Opportunity for companies to push boundaries with their branding and marketing materials.
Celebrity and Influencer Collaborations — Incorporating well-known faces or personalities in advertising campaigns can increase brand awareness and attract new customers.
Streetwear and Skate Culture Influences — Brands can explore the growing trend blending streetwear and skate culture in their fashion design and marketing.

Industry Implications

Fashion and Apparel — There is an opportunity for fashion and apparel companies to create bold and memorable marketing campaigns to showcase their products.
Advertising and Marketing — Companies can take advantage of using celebrity and influencer collaborations as a tactic to reach new audiences and increase brand awareness.
Skate and Streetwear Industry — Companies in the skate and streetwear industry can continue to push the boundaries with their designs and marketing to attract a wider audience.

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